Ideas that impact

Welcome to IQ, the Anamorphiq blog on digital-first public relations, marketing and creative matters.

Tree growing from concrete

Building a resilient business during COVID-19

The economic impact of the COVID-19 crisis is expected to reach into billions of dollars of lost revenues, with entire economies being turned on their heads.

But like other crises, it will end. Timing is a mystery and although the full impact is unclear, the COVID-19 crisis will not last forever.

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Sharks jumping out of the water

Using PR in a data-driven world

Technology is an integral part of how your brand connects with consumers, but it also comes with risks. When you are responsible for your customers’ personal data, what do you tell them when an incident happens?

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