Anamorphiq IQ
We believe smart communication and creative marketing are the engines that drive business growth. Anamorphiq IQ is our space to share insights, ideas, and trends shaping the communications and marketing industries.

Human Resources: Build Employer Brand and Attract Top Talent with New Marketing Program from CPHRNS and Anamorphiq
Chartered Professionals in Human Resources Nova Scotia (CPHRNS), in partnership with digital-first PR agency Anamorphiq, today introduced the CPHRNS Workforce Communications Program. This exclusive new member benefit is designed to help CPHRNS members – HR professionals across Nova Scotia – strengthen their employer brand and retain top talent.

Shine a Light On Mental Health
Most of us know a family member, friend or co-worker that is affected by mental health matters. And, with the onset of COVID we don’t need to look far to see the incredible impact that the pandemic has had on the mental health of those around us.

Building a Resilient Business During COVID-19
The economic impact of the COVID-19 crisis is expected to reach into billions of dollars of lost revenues, with entire economies being turned on their heads. But like other crises, it will end.

Artificial Intelligence: What Communicators Need to Know
The term artificial intelligence, or “AI” is on your radar by now. You probably have scanned an article about it or heard it in the news. But, how much do you really know about AI? And, how does it impact business communications?

Is Your Business Ready for Digital Marketing?
Digital marketing is an important part of any competitive business’s marketing toolkit. Used properly, technology delivers a big competitive advantage in any industry. However, for

Is a Corporate CSR Strategy Really Necessary?
Fortune Global 500 firms spend around $20 billion a year on CSR activities. Research by Cone Communications found that more than 60 per cent of Americans hope that businesses will drive social and economic change in the absence of government regulation.