How a Communications Audit Helped CPHR Nova Scotia Move Forward With Confidence
When CPHRNS established a new three-year strategic plan, they decided it was a good time to take a closer look at their communications function to make sure it was aligned with the new strategic priorities. So they brought in Anamorphiq to lead a communications audit. Our Engagement Communications Strategy The Challenge CPHRNS knew communications would […]
Launching Clinically Proven Migraine Lenses In Canada
Avulux, a company founded by McGill University alumnus Dr. Charles Posternack, offers the only clinically proven lenses for migraine and light sensitivity. After years of scientific research and testing, the company was ready to launch in Canada. But it faced some big obstacles: no brand recognition, and a market in which migraine glasses were not well-known or commonly used.
Helping the Agricultural Adaptation Council’s Agri-Careers Pilot Take Flight
Ontario’s food and beverage sector was facing a serious labour shortage. To help employers attract and retain much-needed talent, the Agricultural Adaptation Council (AAC) created the brand-new Ontario Agri-Careers Support Initiative (OACSI). The program supported eight innovative pilot projects, each tailored to address specific needs in Ontario’s growing food and beverage processing sector.
Establishing Media Relationships for Canada’s Association Leader
Did you know that the association sector is made up of 11,500 association businesses, employing some 186,000 people across Canada? The sector contributes a whopping $27.5 billion+ to Canada’s economy. The executives who run these associations rely on CSAE (Canadian Society of Association Executives) to advance association excellence through networking and learning opportunities.
Turbo-Charging Acquisition Communications
Fleet graphics specialist Turbo Images acquired its competitor Lettrapub in a friendly deal that created a powerhouse in the graphics industry. While the executive teams at both companies knew this was good news, they also knew they needed to build effective communications into their planning to make sure their employees, customers, and other stakeholders would feel the same way.
From Discovery to Visibility: Positioning a Revolutionary Migraine Lens with Eyecare Providers
For people experiencing migraine and light sensitivity, Avulux Migraine & Light Sensitivity Lenses are a game-changer.
The maker of the world’s only clinically proven lenses for migraine and light sensitivity was a longstanding Anamorphiq client. We helped to establish not just brand visibility but also category awareness – educating people living with migraine about this unique product – at a time when the lenses were available online only.
Making Betterfelt Slippers The Gift of the Season
Toronto-based Betterfelt creates high-quality, Fair Trade certified wool felt slippers that combine Danish design with superior Nepalese artisanship.
Raising the Profi Profile
Profi arose out of a market need for a better-tasting, complete, plant-based protein powder to support healthy, active vegan lifestyles. The company launched with a growing line of superior quality products serving both the values and nutritional requirements of people in the vegan community. The products got rave reviews out of the gate but, as […]