How a Communications Audit Helped CPHR Nova Scotia Move Forward With Confidence
CPHRNS is the exclusive granting body in Nova Scotia for the nationally recognized Chartered Professional in Human Resources (CPHR) designation – the leading standard for HR professionals in Canada.
Their mission is to champion the HR profession and advance workplace excellence in Nova Scotia.
When they established a new three-year strategic plan, they decided it was a good time to take a closer look at their communications function to make sure it was aligned with the new strategic priorities.
So they brought in Anamorphiq to lead a communications audit.
Our Engagement
- Public Relations
Challenge
CPHRNS knew communications would play a key role in helping them achieve their strategic three-year priorities:
1 Champion the profession
2 Create an outstanding member experience
3 Grow and retain membership
They wanted to raise awareness of the value of CPHR designation so it would be seen as a source of pride, much like a CPA designation is for accountants. They were also looking to drive event attendance and attract new members.
But they didn’t know if their current communications initiatives were enough to help them achieve all of this. And they didn’t know how to conduct a communications audit.
That’s where Anamorphiq came in.
Objective
CPHRNS wanted to be more strategic about who they were reaching, when and how.
To do this, they needed a communications audit to better understand the tools and channels used, and the effectiveness of these approaches – then identify areas for improvement.
Our goal was to deliver an assessment of their current communications channels and approaches that would give them a strong foundation on which to build.
How we developed an actionable communications audit for CPHRNS:
1 Review of CPHRS three-year strategic priorities, KPIs and goals
2 Evaluation of communications platforms, activities and metrics, including social media, email and e-newsletters, website, PR and more
3 Peer review of comparable organizations
4 Stakeholder interviews
Results
CPHRNS is a membership organization that clearly puts members first. That core value shines through in everything they do. And having a clear assessment of their communications efforts and a strong set of recommendations gives CPHRNS a foundation for the future.
They can now clearly see where the issues and opportunities are: what new things they should start doing, what activities are taking up resources with little return, and what is working well and should continue.
And they now know where to focus their communications resources to help them achieve their strategic priorities of championing the HR profession, creating outstanding member experiences, and growing the membership base.
An absolute gem of a company! Their creative magic and strategic thinking have transformed our brand.
Nick Beynon
Chief Executive Officer
CPHR Nova Scotia
