CPHRNS Workforce Communications Program

Elevate Your Employer Brand. Attract Top Talent. Retain with Confidence.

Developed in partnership with CPHR Nova Scotia, this employer marketing service is designed to help HR professionals in Nova Scotia enhance workplace culture, increase employee engagement, and stand out in a competitive talent market.

Whether you’re struggling to attract great candidates, reduce costly turnover, or simply understand how your organization is perceived, this program is for you.

Why Employer Marketing?

A big part of HR is building a reputation that makes people want to work and stay at your company.

Average turnover costs companies over

$30,000

per employee. ^[Citation]

28%

of Canadian companies expect turnover to increase this year. ^[Citation]

Don’t let this happen to your business. Employer marketing can help.

Start with a Workplace Reputation Assessment

Find out what potential hires are hearing about you – and what to do about it.

Analysis of online reviews & social media (Glassdoor, Indeed, Reddit, etc.)

Competitor comparison

Employee sentiment survey

Actionable report with next steps

One-time or ongoing quarterly check-ins

Build an Employer Brand that Attracts and Retains Talent with Comprehensive Workplace Marketing Services

Reviews Management

Increase positive reviews on Glassdoor & Indeed

Strategic responses to negative feedback

Tailored Employer Messaging Playbook

Culture Spotlights & Case Studies

Build a custom employer profile on LinkedIn or Glassdoor

Develop 3 employee case studies

Optional video production to highlight real voices

Social Media for Culture & Hiring

Strategy & content for TikTok, Instagram, LinkedIn & Facebook

Daily community engagement

Monthly reporting & insights

Recruitment Marketing

Revamp job descriptions to better reflect your company culture

Launch targeted ad campaigns to attract the right candidates

Support custom recruitment events and videos

Who Benefits from the CPHRNS Workplace Communications Program?

Small and mid-sized businesses

HR professionals with no in-house marketing team

Organizations looking to stand out in a noisy job market

CPHRNS members who want exclusive pricing

Benefits at-a-glance

Affordable Pricing

Less $ than building your own team

Flexible Packages

Support when and how you need it

Clear ROI

Track improvements in hiring & retention

Turnkey Delivery

We handle the strategy and execution

Ready to Build Your Employer Brand?

Let’s get started. Fill out the intake form below, and we’ll schedule a free discovery call to explore your needs.