Launching Clinically Proven Migraine Lenses In Canada

Avulux, a company founded by McGill University alumnus Dr. Charles Posternack, offers the only clinically proven lenses for migraine and light sensitivity. After years of scientific research and testing, the company was ready to launch in Canada. But it faced some big obstacles: no brand recognition, and a market in which migraine glasses were not […]

Making Betterfelt Slippers The Gift of the Season

Toronto-based Betterfelt creates high-quality, Fair Trade certified wool felt slippers that combine Danish design with superior Nepalese artisanship. Our Engagement Earned Media Sponsored Content Influencer Relations Challenge The slippers are cozy, comfy, and good for people and the planet. Yet the company lacked name recognition in Canada, and that was translating into fewer sales. So […]

Raising the Profi Profile

Profi arose out of a market need for a better-tasting, complete, plant-based protein powder to support healthy, active vegan lifestyles. The company launched with a growing line of superior quality products serving both the values and nutritional requirements of people in the vegan community. The products got rave reviews out of the gate but, as […]